Course Content
What special features does the MBA course in corporate management offer in the small and medium sized sector?
The distinguishing feature of the program is its focus on application: Numerous case studies, field trips, practical seminars and project work ensure the close integration of theory and practice.
In addition, the University of Applied Sciences also maintains a wide cooperation network. Project results from businesses and organizations are drawn directly into the teaching process, for example, in the form of expert lectures, conferences and publications.
Another feature of the MBA program is its didactic concept. The individual learning styles of the participants are addressed through the use of different teaching methods in order to create an optimal learning environment.
An overview of the course content:
General Management
- Strategic Management
- Marketing and Research Methods
- International Accounting and Financial Management
Business Law
Management of Medium-Sized Businesses
- Management of Medium-Sized Businesses
- TQM and Knowledge Management
- Sales Management
- Key Account Management and CRM
- Start up (setting up a Medium-Sized Business)
International Management
International and Cross Cultural Management
Communicative Business Activities
International Experience and Project Work including Excursions to Berlin and Hamburg
Leadership & Communication
Human Resource Management
Leadership & Communication
Project Management
Coaching One`s Self (Personality Development)
MASTER THESIS
